Canon PowerShot A570 IS

"As Canon leads the way in digital camera design, innovation and image excellence, we are also seeking ways to put the power of those imaging advances into the hands of digital camera users everywhere," states Yuichi Ishizuka, senior vice president and general manager of the Consumer Imaging Group at Canon U.S.A., Inc. "We are very proud that our new PowerShot A570 IS and PowerShot A560 digital cameras continue to fulfill that commitment and deliver on the promise of high quality and affordability."

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FEATURES

Sophistication Made Simple

PowerShot A570 IS digital camera is built with the kind of intuitive engineering that makes taking great pictures as simple as pointing and shooting. From the camera's Face Detection technology that detects multiple human faces in a scene and the new Red-eye Correction feature that greatly reduces that cursed condition that can occur with flash photography, to the on-board Intelligent Orientation Sensor that automatically detects whether the camera is being held and shot vertically or horizontally, this Canon camera gives users the freedom to shoot and share their photos with incomparable ease. The new model also features a large and bright 2.5-inch 115,000 pixel LCD color display, making it easier to review captured images, perform on-camera editing and read and select menu options.

DIGIC III

The "brain" of these new PowerShot A-Series digital cameras is DIGIC III, the newest iteration of Canon's ultra-efficient (and proprietary) image processor. Previously available only on Canon's most advanced digital cameras, the DIGIC III image processor accounts for the camera's higher performance levels including faster start up, autofocus and shutter response times, improved image quality and more efficient power consumption; resulting in extended battery life under typical shooting conditions.

With Canon's new Face Detection AF/AE/FE technology, the camera can detect, lock on and track multiple human faces in a scene simply by pressing the shutter button halfway. The face detection algorithm automatically prioritizes and selects faces and not simply the closest object. It will then optimize the focus, exposure, and flash to help ensure the best possible results. Working in concert with Face Detection, the "Red-eye Correction" feature helps to detect and correct red-eye during playback mode. Images can be corrected manually while viewing photos on the LCD screen. Canon's new Face Detection Technology makes for even easier picture taking moments, helping users to ensure in-focus smiles, and assist in the elimination of overexposed faces.

In addition, the DIGIC III image processor has a more aggressive noise reduction algorithm enabling PowerShot A-Series owners to shoot at ISO equivalent speed ratings from 80 to a super high 1600 for increased low light photo flexibility. This sensitivity at the top-end allows the camera to utilize faster shutter speeds, significantly reducing the effects of camera shake and subject movement during hand-held or low-light photography.

Direct Print

Like all PowerShot digital cameras, these newest additions to the A-series work seamlessly with Canon's petite compact photo printers to deliver stunning high quality borderless prints. Consumers simply connect their PowerShot digital camera to a Canon compact photo printer-such as the SELPHY CP730 or PIXMA mini260 models. Press the bright blue Print/Share button, and within moments 2 , a brilliant, borderless 4x6-inch print begins to emerge. It is that simple. Canon's compact Photo Printers are PictBridge compatible, so they work with PictBridge enabled digital cameras to provide users with excellent image quality and ease-of-use, especially when paired with a Canon digital camera.

Windows Vista Ready

As one of Microsoft's Premier Launch Partners, Canon is proud to announce that all PowerShot cameras announced in 2007 are Certified for Windows Vista according to Microsoft standards, without any extra downloads or upgrades. Additionally, all current models are fully compatible with other operating systems including Windows XP and Mac OS X (Versions 10.2 - 10.4).

Summary

The 7.1 megapixel PowerShot A570 IS digital camera takes its place as the new "A-team" value champ with its impressive 4x (35mm-140mm equivalent) zoom lens and Canon's advanced Optical Image Stabilization (OIS) that significantly reduces the effects of camera shake (and the ruined pictures they cause). Not just an electronic "optical illusion" that can diminish image quality in the cause of modest image stability, Canon's "lens shift" optical system actually allows the lens to physically compensate for camera movement, even when that movement is caused by extended telephoto or low-light shooting conditions. The PowerShot A570 IS Digital Camera's OIS is firmly rooted in the technological advances made by Canon in the design and construction of its professional EOS SLR and professional video lenses.

Adding to the camera's optical excellence is its fast lens (opening up to f/2.6 at wide-angle settings and f/5.5 at telephoto settings). The PowerShot A570 IS digital camera's great range of functions can be enhanced and expanded with any one of three optional converter lenses – a tele-converter, a wide converter or a close-up lens for macro photography – that attach to the camera's zoom with the addition of an optional conversion lens adapter. The PowerShot A570 IS digital camera accommodates MultiMedia MMC memory cards as well as standard SD memory cards and the new, high capacity SDHC memory cards.

Fitting firmly and comfortably into a user's hand, the PowerShot A570 IS digital camera continues the line's characteristic grip design and easy-to-use intuitive interface with the added accent of a new champagne color grip.

In stores beginning in March 2007, the PowerShot A570 IS digital camera kit carries an estimated selling price of $279.99 and includes two standard AA alkaline batteries, a 16MB MMC Memory card, a USB interface cable, an AV cable a wrist strap, and Canon's software suite.

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PICTURES

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SPECIFICATION

Sensor • 1/2.5 " Type CCD
• 7.1 million effective pixels

Image sizes • 3072 x 2304
• 2592 x 1944
• 2048 x 1536
• 1600 x 1200
• 640 x 480
• 3072 x 1728 (w)
• 1600 x 1200 (Postcard Date Imprint)

Movie clips • 640 x 480 @ 60 / 30 / 15fps
• 320 x 240 @ 60 / 30 / 15fps
• 160 x 120 @ 15fps

File formats • JPEG Exif 2.2
• DCF
• DPOF
• AVI Motion JPEG + WAVE

Lens • 35-140mm (35mm equiv)
• 4x optical zoom
• F2.6-5.5

Image stabilization Shift-Type

Conversion lenses • Tele-converter 1.75x TC-DC52A
• Wide Converter 0.7x WC-DC52
• Close-up Lens 250D (52mm)
• Conversion Lens Adapter LA-DC52G

Digital zoom up to 4x

Focus TTL

AF area modes • AiAF (Face Detection / 9-point)
• 1-point AF (fixed center)

AF assist lamp Yes

Metering • Evaluative
• Center-weighted average
• Spot (center or linked to Face Detection AF frame)

ISO sensitivity • Auto
• ISO 80
• ISO 100
• ISO 200
• ISO 400
• ISO 800
• ISO 1600

Exposure compensation +/-2EV in 1/3EV stop increments

Shuttter speed 15-1/2000 sec

Aperture F2.6-5.5

Modes • Auto
• Program AE
• Shuter Priority AE
• Aperture Priority AE
• Manual
• Portrait
• Landscape
• Night Snapshot
• Kids & Pets
• Indoor
• Stitch Assist
• Movie
• Special Scene

Scene modes • Night Scene
• Foliage
• Snow
• Beach
• Fireworks
• Aquarium
• Underwater

White balance • TTL type
• Auto
• Daylight
• Cloudy
• Tungsten
• Fluorescent
• Fluorescent H
• Underwater
• Custom

Self timer 2 or 10 sec, Custom

Continuous shooting approx 1.7fps until memory card becomes full

Image parameters My Colors: My Colors Off, Vivid, Neutral, Sepia, B&W, Custom Color

Flash
• Auto
• Manual Flash On / Off
• Red-eye reduction
• +/- 2 EV in 1/3 stop increments
• Face Detection FE
• Manual adjustment: 3 levels with internal flash
• 45cm - 3.5m (wide) 45cm - 2.2m (tele)

Viewfinder Real-image zoom optical viewfinder

LCD monitor • 2.5-inch Amorphous Silicon TFT
• 115,000 pixels

Connectivity • USB 2.0 Hi-Speed (Mini-B, MTP, PTP)
• AV out

Print compliance PictBridge

Storage • SD / SDHC / MMC card compatible
• 16 MB card supplied

Power • 2x AA Alkaline or Ni-MH batteries
• Optional AC adapter kit

Weight (no batt) 175 g

Dimensions 89.5 x 64.3 x 42.8 mm