Canon PowerShot SX200 IS

" Creating gorgeous images is more fun than ever with the sleek, impressively equipped PowerShot SX200 IS, elegantly designed in three new colors. Capture close-up, wide-angle shots with stunning 12x optical zoom. Experience the unprecedented image quality and point-and-shoot convenience of Smart AUTO, along with enhanced operability and an intuitive new menu. HD shooting at 1280 x 720 pixels with HDMI output lets you see all the beauty of your HD images and movies on your HDTV."

- Canon -

Designed with travel in mind

With a classic aluminium design available in black, blue or red the PowerShot SX200 IS packs a lot into a compact body, making it the perfect camera for the keen traveller. A powerful 12x zoom lens, beginning at a wide 28mm, tackles landscape shots or distant subjects with equal effectiveness. Canon's 4-stop optical Image Stabilizer technology combats the blur caused by camera shake – even at the telephoto end of the zoom range and in low-light situations.

Small on size, big on quality

Incredible 12.1 Megapixel resolution is captured by the camera's sensor, offering the freedom to crop or enlarge images to perfection with no loss in detail. Canon's DIGIC 4 processor uses improved algorithms and calculation accuracy, allowing the PowerShot SX200 IS to deliver ultra-fast operation, and rich, low-noise images with outstanding clarity and colour reproduction.

Intelligent features for maximum creativity

For maximum results with minimum effort, the PowerShot SX200 IS incorporates a new Smart Auto mode and enhanced Easy mode. Both of these modes use Canon's Scene Detection Technology to analyse the shooting scene in detail – checking subject brightness, contrast, distance and overall hue – then select optimum settings accordingly. Photographers wanting total control over their shots can switch to a full Manual control mode.

DIGIC 4 processing also drives greater accuracy in Canon's other intelligent technologies. Improved Motion Detection and Servo AF aid blur-free capture of moving subjects, while i-Contrast brightens dark areas of images without blowing out lighter areas. Canon's Face Detection Technology now includes new
Blink Detection, to help avoid the disappointment of mistimed portrait shots. FaceSelf-Timer simplifies group shots or self portraits by waiting until the user enters the frame before shooting.

Movies in High Definition

For moments that deserve a place on TV, users can supplement their still images with continuous video clips in breathtaking High Definition (720p). The integrated HDMI connection allows instant playback on any HDTV.

The large 3.0” LCD allows easy framing and detailed review of shots and movies alike, with a wide viewing angle enabling easy sharing. In addition, a clever new User Interface provides on-screen Hints and Tips – perfect for users looking to learn more about how different settings affect shots.

“With a combination of high zoom power, high resolution and High Definition video capability, the PowerShot SX200 IS lets you capture your adventures in uncompromising detail,” said Rainer Fuehres, Head of Canon Consumer Imaging Europe.

The bundled software supports Windows Vista (including SP1) / XP SP2-3 and Macintosh OS X v10.4-10.5. Both cameras support PTP for driverless transfer to Windows XP and Macintosh OS X, along with MTP for image and movie transfers to Windows Vista.

Purchasers of the PowerShot SX200 IS are eligible for free membership of CANON iMAGE GATEWAY: 100MB of online ‘personal gallery' space for sharing stills and video with family and friends.

Optional Accessories

The PowerShot SX200 IS can be combined with the following accessories:

Technologies Explained:

Key Messages:

Introduction

Spring 2009 sees the launch of a new step-change in image quality for Canon cameras. For as long as most users can remember, AUTO mode has been a feature of point and shoot cameras -allowing minimal intervention or expertise needed to achieve satisfactory focus and exposure.  Since the introduction and rise of digital photography, there have been many technological advances and additional shooting modes, yet AUTO mode remains the staple favourite of many snappers.  Research conducted by Canon also reveals that AUTO is one of the most frequently used shooting modes.

Cameras with IQ

From today Canon are making AUTO mode different. The latest range of Digital Still Camera products launched incorporate a new smart system that uses Scene Detection Technology, which along with other advanced Canon technologies, leads to one of the most comprehensive and clever AUTO modes ever seen on a digital camera. Whilst complex in technology, Smart AUTO still delivers the peace of mind and ease of use for point and shooters that has always been expected from selecting the familiar green icon mode.

With intelligent and integrated use of key functions such as focus, exposure, ISO sensitivity, flash, dynamic range adjustments and Intelligent Contrast Correction, Canon Cameras have never been so smart.  Added to these Canon Motion Detection and Face Detection Technology plus advanced Noise Reduction, together with pleasing colour rendition all delivered by the DIGIC 4 processor, mean when selecting AUTO mode on these latest models, users can be assured of the best in image quality even in more challenging shooting conditions.

Smart Auto overview:

Using Scene Detection Technology, Smart AUTO can distinguish parameters allowing the camera to carry out optimum processing for a shot by:

• Detecting people
• Evaluating Distances
• Evaluating Subject and camera movement information
• Analysing Scene Brightness
• Analysing Colour

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