Kodak EasyShare P850

“While serious photographers demand advanced photographic controls, they're also craving easier-to-use cameras and systems — an area in which Kodak excels,” said Greg Westbrook, general manager of digital capture products at Kodak. “The P-Series breaks new ground by deftly combining high performance and simplicity. ”

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FEATURES

Get Closer with the KODAK EASYSHARE P850 zoom digital camera

The KODAK EASYSHARE P850 camera makes it easier than ever for amateur photographers to shoot like a professional. It features a 12X, 36 – 432 mm (35mm equiv.), image-stabilized, f2.8 – f/3.7, SCHNEIDER-KREUZNACH VARIOGON lens to get incredibly close to a scene while maintaining detail and sharpness.

Optical image stabilization, combined with the advanced, hybrid AF system (25 selectable points), provides a 2-stop advantage over non-Image Stabilized systems for better capturing subjects in low light for both still and video. For instance, if a particular scene called for at least a 1/500 shutter speed to “stop” the action under normal circumstances, the EASYSHARE P850 could deliver the same effect with a much slower 1/125 shutter speed, resulting in a bright yet crisp image. It also minimizes handheld camera shake at longer focal lengths, which is critical when not using a tripod — a scenario found on the sidelines of sporting events, on scenic hiking trails, and during everyday spontaneous picture-taking when carrying a stabilizing device is impractical.

The P850 model shares many elements of the more advanced P880, including 30 fps VGA video with single-frame still-extraction and trim/cut/splice/merge editing abilities. Thanks to cutting-edge Motion JPEG technology, record longer, TV-quality videos with sound — up to 80 continuous minutes depending on card capacity — while using less memory storage. EASYSHARE Software version 5 even makes combining, rotating, and adding music to video clips a breeze. The camera's bright, high-quality LCD and EVF simplify working with, viewing and sharing videos.

Other features include a unique hot shoe for extended lighting control; PASMC and extensive preset scene modes; multiple burst modes for action shooting; a live histogram; highlight/shadow clipping displays; RAW/TIFF/JPEG support; and lithium-`ion battery. It is compatible with EASYSHARE printer docks, the IMAGELINK print system, and PICTBRIDGE technology.

The KODAK EASYSHARE System — Accessories, Printing, and Organization

Kodak offers multiple accessories for its P-Series cameras to help serious photographers express their creativity. These include the KODAK P20 Zoom Flash, which works with both of the new P-series cameras. Its power (GN: 40 m @ 80 mm, with coverage up to 35 feet with the P-series cameras at ISO 100), zoom head and bounce flash capability deliver greater lighting control as compared to the included pop-up flashes or third-party flash units.

Photographers will also benefit from the 1.4X SCHNEIDER-KREUZNACH XENAR tele-converter (MSRP $149.95) and KODAK SD 1 GB memory cards, which are compatible with both P-Series models. P850 camera owners can also add 55 mm B+W polarizing and neutral density filters, as well as the 0.7X SCHNEIDER-KREUZNACH XENAR wide-angle accessory lens (MSRP $149.95).

P-Series camera owners can quickly print real KODAK 4 x 6-inch pictures with just one touch in as little as 60 seconds, using KODAK EASYSHARE printer docks. Just dock the camera and press the print button — no other at home print solution is as straightforward. Printer docks also transfer pictures to a connected computer, and recharge the cameras' lithium-ion batteries in three hours or less. The borderless pictures made from EASYSHARE printer docks are waterproof, durable and will last a lifetime under typical home display conditions.

For more advanced printing, the KODAK PROFESSIONAL 1400 Digital Photo Printer (US$499; available now) is an affordable system for professional and Advanced Amateur photographers that quickly delivers outstanding quality and durability of KODAK prints. Whether used for proofing or final printing, this robust desktop printer produces one 8x12, one 8x10, two 6x8, two 5x7 or four 4x6-inch photos per sheet, and the water-resistant photos last a lifetime. The KODAK PROFESSIONAL paper and ribbon consumables are bundled in matched volumes to provide optimum color density for every print, eliminating worries associated with low ink levels. Consumables—including paper available in 50- and 25-sheet packs—are priced competitively to similar offerings on the market.

The P-Series cameras include new KODAK EASYSHARE software version 5 for WINDOWS and MACINTOSH systems, providing effortless digital picture organization, editing, sharing and printing. The exclusive One Touch to Better Pictures feature takes advantage of proprietary color technologies developed by Kodak to help users get vibrant, true-to-life prints from inkjet printers. Version 5 — also available for free download from www.kodak.com — now includes advanced video editing features. 

P-Series camera owners can also connect to the KODAK EASYSHARE Gallery (www.kodakgallery.com) to share any or all of their shots with friends, family and colleagues around the world. This online service not only offers electronic sharing and picture printing in a variety of sizes (up to 20 x 30-inches, ideal for the 8 MP P880 model), but also creative options such as professionally-bound Photo Books, photo calendars, and even framing (at no additional charge).

The award-winning KODAK EASYSHARE digital photography system — consisting of cameras, printer docks and camera docks, services, software, inkjet and thermal photo papers, and accessories — makes taking, organizing, sharing, and printing high quality digital pictures effortless. According to IDC, Kodak is the leading shipper of digital cameras and snapshot printers in the United States, based on 2004 full-year reporting. It is also the fastest growing brand of digital cameras in the world. Further information on KODAK EASYSHARE products is available at www.kodak.com/go/EasyShare.

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PICTURES

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SPECIFICATION

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