Panasonic Lumix DMC-FS10

" The DMC-FS10 features a 28mm wide-angle 5x optical zoom LUMIX DC VARIO lens (35mm camera equivalent: 28-140mm). The 28mm wide-angle lens lets you easily capture large groups of people indoors or expansive architectural structures and scenes with dynamic width and rich perspective. The 5x optical zoom lens captures beautiful shots of people or landscapes with 12.1-megapixel resolution. The Extra Optical Zoom function uses the center part of the CCD to extend this 5x zoom ratio to powerful 9.8x zoom at a resolution of 3-megapixel or less. "

- Panasonic -

28mm Wide Angle lens with 5x Optical Zoom

The FS10 packages an innovative 28 mm high quality wide angle LUMIX lens and a powerful 5x Optical Zoom into a slim and stylish, compact body. Comprising 6 elements in 5 groups, including 3 aspherical lenses with 5 aspherical surfaces, this advanced lens unit realises the outstandingly slim and compact body whilst achieving exceptional optical performance. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function provides additional magnification, extending the zoom power to 9.8x (274mm) for FS10 by taking advantage of the high resolution CCD.

The image-processing LSI, Venus Engine IV, features advanced signal processing technology for rendering high quality images. The DMC- FS10 features the image-processing engine Venus Engine IV supporting a super-fast response time. The shutter release time lag is as short as approx. 0.007 seconds and the camera's quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities together with the sonic speed AF(auto focus) that lets you lock on the subject minimum 0.35^ second and the short startup time of approx. 1.01 second.

The Venus Engine IV also supports a High Sensitivity mode that lets the FS10 records at a setting of up to ISO 6400, sensitive enough to capture subjects in near-total darkness without using a flash`. Despite its outstanding performance, the engine is also advanced in its energy efficiency in order to maintain a long battery life of up to 310 shots (CIPA) per a single charge.

*35mm camera equivalent
^At wide-end, using 1-area AF
`In 3-megapixel(4:3), 2.5-megapixel(3:2), 2-megapixel(16:9) recording

Produce Perfect Pictures Effortlessly with iA (Intelligent Auto) Mode

Panasonic have incorporated the powerful Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of mis-shots. The MEGA O.I.S. suppresses hand-shake and the Intelligent ISO control prevents moving subjects becoming blurred by optimizing the shutter speed and ISO setting rendering sharp, clear images whatever the shooting conditions. Human faces are captured in focus and set to the appropriate exposure using Face Detection.

Unwanted red-eyes are digitally corrected and backlight compensation automatically activates to avoid this from occurring. Intelligent Scene Selector automatically selects the best scene mode for each shooting situation. Macro, Portrait, Scenery, Night Portrait, Night Scenery and newly added Sunset provide a variety of different effects to maximise picture quality and ease of operation. The Quick AF system allows the camera focus on the subject whilst in recording mode without the need to press any buttons ensuring you don't miss a thing.

All shooting-assist functions can be easily activated by simply pressing the iA button on the top of the camera making the FS10 effortlessly easy to use.

Intelligent LCD Screen for Easy Shooting and Playback

The new models incorporate an easy to see large, 2.7-inch 230,000-dot Intelligent LCD screens for comfortable viewing. The LCD function detects the light condition and automatically boosts the LCD backlighting by up to 40% when shooting outdoors in bright lighting and adjusts the frame rate when shooting in low-lit situations. Detecting the lighting condition precisely and automatically controlling the brightness, this function gives the display the most appropriate clarity without using extra energy. The High-angle mode also makes the LCD screen extremely easy to view when the camera is held high making it easy to shoot over a crowds or focus on higher objects.

Putting the Fun back into Picture Taking

The new DMC-FS10 features a variety of functionalities making picture taking more fun and entertaining than before. A rich variety of scene modes make it easy to get beautiful photos in a range of photographic situations. Baby, Pet and Sports mode take advantage of the Intelligent ISO Control, to give you great results even if the subjects move unexpectedly.

Furthermore, you can record the name and birthday of your child or pet with the option to embed this into the photo. Photo Frame mode creates pretty and professional looking photos which can be used as cards or gifts to family and friends. The functions and settings used most often, such as O.I.S., consecutive shooting, auto focus point, white balance adjustment, ISO level, image size and LCD mode are quickly and easily accessed via the Quick Setting function and there's no need to open menus to adjust them.

The user has complete control of the camera functions. With the My Scene setting, they are able to assign specific Scene modes, switching instantly and effortlessly between them as desired. Menus look clearer with the Display Size option, which makes the camera easier to navigate and control.

The innovative DMC-FS10 accepts next-generation SD format SDXC (SD extended Capacity), providing maximum capacity and data transfer speed. The DMC-FS10 is also compatible with Windows 7.

In order to customise and organise your photos, the new FS Series come with the latest version of PHOTOfunSTUDIO 5.0 which is compatible with Windows 7 TM. With a quick start-up time, PHOTOfunSTUDIO 5.0 makes it easy to sort and file photos- even the ones already stored on your PC. With the option to create slideshows and movies with special effects and background music, you'll feel like a pro in no time. If you want to show off your pictures and videos, you can upload them straight on to YouTube in no time at all.

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