I purchased this camera as a Christmas gift for my 7 year old and she absolutely loves it. It might be a bit complex for a 7 year old I suppose, seeing how there are a lot of neat features like the face recognition for example, but it's so easy to use in auto mode that she has no problem getting some really great shots. The video quality is very good as well, which adds to the fun of the camera for the young and old alike.
For the more advanced user I think this is a great value camera. It has a great feature set like the 5x optical zoom, 720p video (that actually works well), face recognition (takes a little getting used to), and effortlessly produces what I think are crystal clear pictures.
I looked around for a while before deciding on this point-and-shoot. Quite a few of the others in this price range get reviews that say pictures come out blurry...or it's difficult to get a good shot; we've not experienced anything like that with this camera.