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The new Fujifilm FinePix S6500fd 
Fujifilm today announces the launch of the FinePix S6500fd digital camera, debuting industry-first hardware based Face Detection technology to enable the camera to recognise faces and optimise settings to get the best photograph in just 0.04 seconds. With Fujifilm's acclaimed sixth generation, six megapixel Super CCD sensor and Real Photo Technology II, class-leading ISO 100-3200 sensitivity and Fujinon 10.7x (28-300mm equivalent) optical zoom lens, the FinePix S6500fd combines the photographic possibilities of a digital SLR with the ease of use of a compact.
Fujifilm expects the FinePix S6500fd to be a popular camera for hobbyist photographers. It will be a powerful, fun tool for people looking to move on from their compact digital camera, but who don't want the restrictions or level of manual input that can be required by a Digital SLR.
Face detection
Photographs of friends and family are among the most popular in day-to-day photography. Yet these are the shots that are hardest to get right because the best photographs are not the posed ones, but those that are unexpected. Previously, face detection concepts have been a slow, software based process, relegating them to a novelty feature rather than a powerful picture-taking tool. The potential delay in 'seeing' a face and optimising settings is not conducive to good people photography. Crucially, Fujifilm has built its Face Detection technology into the FinePix S6500fd's processor, enabling it to identify faces and take a photo within 0.04 seconds.
The FinePix S6500fd's Face Detection uses an algorithm, which recognises eyes and a mouth to lock on to faces in the frame. Coping with up to ten faces in a frame, it optimises settings such as focus and exposure level before taking the photo. Face Detection can identify a face irrespective of its position in the frame or the composition of the shot, and is not confused by spectacles. Furthermore, movement tracking ensures the camera stays locked on the subject until they move out of the frame. All this, combined with split-second accuracy, results in picture-perfect people shots with no need for user intervention.
High sensitivity for precision photography
Alongside Face Detection, the FinePix S6500 features Fujifilm's Real Photo Processor II technology, delivering class-leading ISO 100-3200 sensitivity. Research shows that the majority of photos are taken in low light with the subject in the foreground. These shots can be problematic because of blur, or because the subject is over-exposed by an automatic flash. The high ISO of the FinePix S6500fd means that sharp, focused images can be achieved in low light without the need for a flash, so skin tones look natural and foreground and background exposure remain balanced. When used in conjunction with Face Detection, the result is natural-looking people pictures that appear just as the human eye sees them, even when shot in low light.
The FinePix S6500fd features a Fujinon 10.7x optical zoom lens with twist barrel control to give plenty of scope for precision composition. Because the camera's high ISO sensitivity also combats image blur, the user can even achieve sharp, clean images at the telephoto end of the zoom; perfect for fast-moving sports photography. Its fixed lens also prevents dust collecting on its sensor, another convenience factor versus DSLRs.
For flash photography, the camera features Fujifilm's Intelligent Flash system, which automatically balances flash power output and exposure for both foreground and background. This ensures more natural-looking skin tones and clearer background exposure when using the flash function. In addition, a 'Natural Light & Flash' Dual Shot Mode takes two shots in quick succession, one with flash and one without. These are then displayed side by side for immediate comparison.
The FinePix S6500fd also features a High Speed Shooting Mode with rapid focus and a shutter lag of just 0.035 seconds.
The 2.5" LCD screen and high resolution electronic viewfinder give the user a choice of how to compose and view images. With fourteen special-scene modes, including Portrait, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Museum and Party, the FinePix S6500fd ensures users will never miss an opportunity for a great photo. A 30 fps VGA movie mode with sound and manual zoom capability provides an attractive alternative to still photography that can not be incorporated into a digital SLR.
MORE ABOUT THIS CAMERA
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