The new individual FinePix Z10fd
Fujifilm is pleased to announce the launch of the new FinePix Z10fd, a camera for teens and young adults who want something more individual than 'yet another silver camera'. The FinePix Z10fd is a slim, metal-bodied 7.2 megapixel digital camera that puts the fun back into photography with a choice of seven bold, vibrant colours; Hot Pink, Wave Blue, Red, Midnight Black, Wasabi Green, Moss Green and Sunset Orange. It's not just the colours and the design of the Z10fd that will appeal – the camera hosts in an impressive list of features designed to capture the imagination of the young across the world.
Looks can be deceiving and this new camera from Fujifilm might be pretty, or even brash, but it has hidden depths too. Packed full of technological marvels that belie its diminutive size, the FinePix Z10fd promises fantastic photos, shot after shot. And its ultra-compact proportions mean it will fit into the most cramped of handbags or smallest of pockets, without ruining the lines of Saturday-night party clothes.
The FinePix Z10fd has been designed specifically with users in their teens and twenties in mind. It boasts Fujifilm's acclaimed Face Detection technology, which will seek out faces in the darkness of a party to give perfectly focused and exposed pictures every time. An ISO 1600 option means pictures can be taken in the poor light of parties or gigs, with no need for flash, so preserving the atmosphere and producing much more flattering portraits.
Photo sharing made simple
There's no fun in taking pictures if you can't share them, and the FinePix Z10fd makes it easier than ever with fast, easy wireless transfer of images between cameras using IrSimple™. Furthermore, the FinePix Z10fd features a unique 'Blog' mode that is ideal for producing photographs for upload to sites such as Flickr™, FaceBook™ or MySpace™. And for the YouTube™ generation, the Z10fd offers the option to capture internet-friendly QVGA movie clips in addition to sharp, colourful still photographs. The Z10fd even features an Auction mode, which will group a series of pictures ready for upload to eBay™. The camera controls have also been designed with the young in mind. The menus are accessed by two circular rocker buttons, while the new GUI (graphical user interface) is clear, easy to use and allows super-fast access to the camera's multitude of photographic features. There are also 16 scene modes, like 'portrait', 'party' or 'night', meaning great photos can be taken without the need for complex menu set up.
The FinePix Z10fd features a metal compact body that is less than 19mm thick, bright 2.5-inch screen and 54MB of internal memory that provides enough storage for up to 88 photographs (at 2MP setting). Dual xD-Picture Card and SD/SDHC compatibility gives users the freedom to choose from a wide range of high capacity memory cards.
To further enhance its portability the new camera features a sharp 3x Fujinon optical zoom lens that uses vertical internal optics to zoom, rather than extending from the camera body. This maintains the slim-line proportions so popular in Fujifilm's Z series cameras and ensures that, even if the camera accidentally powers-on in cramped surroundings, no harm will come to the lens – one of the most common concerns of standard cameras.
Despite its affordable price, the FinePix Z10fd features many Fujifilm technologies that fans will recognize from its more expensive stable-mates. It continues the Fujifilm tradition of offering the user choice about lighting, and those who prefer to use flash will benefit from Fujifilm's Intelligent Flash system. Intelligent Flash automatically assesses the scene and sets power output so that it provides enough light for the photo, without giving friends the ghostly bleached-out look that can occur with built-in flash. For times when it's not clear whether flash is appropriate, the FinePix Z10fd's Natural Light & Flash mode takes two photos in quick succession, one with flash and one without. Both photos are then displayed side by side for quick comparison and one or the other can be deleted at a later date.
The FinePix Z10fd makes perfect portraits simple with Fujifilm's Face Detection technology. Face Detection works by triangulating eyes and mouth, using an algorithm to optimise focus, white balance and exposure for up to ten faces in a single frame. A green square surrounds the face of the primary subject on the camera's LCD screen, whilst white squares identify up to nine other subjects. Movement tracking keeps the camera 'locked on' to its subjects until they move out of the picture. The technology works irrespective of the subject's position in the frame, and is not confused by spectacles.
Say goodbye to red-eye – for good
Red-eye is the single biggest reason why the best portraits are ruined. The FinePix Z10fd uses Face Detection technology to find and instantly correct any red-eye from every face in the frame. Getting the camera's on-board processor to do this fiddly retouch is so much easier (and accurate) than trying to do it on a complex photo manipulation package.
The system on the FinePix Z10fd will only correct redness in the pupil of the eye, not elsewhere in the picture, because the camera uses eye detection within Face Detection to find the pupil. While other cameras can sometimes convert lips or red jewellery to brown or blue, the Z10fd never gets it wrong, and it only takes a couple of seconds.
Real Photo Technology
Even the novice photographer will be ensured of bright, sharp colourful pictures from the FinePix Z10fd thanks to Fujifilm's unique Real Photo Technology (RPT). The guiding principles behind RPT are simple; to set the highest possible standards for overall image quality, to expand digital photography opportunities and to give users fewer wasted shots.
With the human eye as the ideal, Real Photo Technology cameras are designed from the ground up to capture 'real' photographs with stunning quality - giving users the power to capture the moment exactly as the eye sees it, no matter how challenging the shooting conditions.
Adrian Clarke, Fujifilm's Director of Photo Products, said: "The whole point of being a teenager is not to conform, especially where style is concerned, so we thought it was high-time we launched a camera specifically for that generation. What's more, camera-phones have meant that teenagers have a 'snap-as-you-go' approach to photography, documenting much more of their lives in this way than previous generations. And the sheer volume of technology that surrounds them means they're much more tech-savvy than their parents ever were. All-in-all, we think this generation is crying out for a standalone digital camera that will take much better quality photos than they get from their phone, but is much more unique, and affordable, than the majority of cameras on the market today. We hope the FinePix Z10fd will provide the solution."
FinePix Z10fd features at a glance
- Slim, stylish lightweight metal body in seven bold colours
- 7.2 megapixel CCD sensor
- 3x optical zoom lens (38-110mm equivalent)
- Face Detection Technology and automatic intelligent red-eye removal
- 54MB internal memory plus xD-Picture card, SD and SDHC compatibility
- ISO 100-1600 sensitivity at full resolution
- Large 2.5-inch high resolution screen
- Blog mode and easy to use subject modes
- IR Communication (IR simple) for fast camera to camera picture sharing
- QVGA movie capture of 30 frames per second with sound
- PictBridge™ compatible for direct printing without a PC
Availability & pricing
The FinePix Z10fd will be available from UK retailers in mid September. Pricing will be announced nearer to the date of the launch.
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