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Olympus announces Stylus 1040 and 1050 SW cameras
Olympus today announces two new Stylus models the 1040 and the waterproof 1050 SW.
Olympus Stylus 1040 / mju 1040 |
CENTER VALLEY, Pa., August 25, 2008 – Olympus today debuts the StylusÒ 1040, the thinnest Stylus camera of all time, and wins serious style points with a bold, stylish look. When wearing a designer outfit, getting behind the wheel of a sleek sports car, or stepping onto the red carpet, the Stylus 1040 is available in black and silver to match your moments. With a camera this portable and attractive, you will not just capture the scene, but will also be a part of it.
 “The Stylus 1040 is perfect for style-conscience consumers and captures amazing images,” said Tomoko Matsunaga, product manager, Olympus Imaging America Inc. “The new ultra-slim design features a new streamlined body with a lens-protecting faceplate that instantly turns on the camera when it slides to reveal the lens and capture the moment.”
Availability
The Stylus 1040 will be available in October 2008. The camera ships with: a wrist strap, WIN/Mac USB cable, audio/video cable, LI-42B Li-Ion rechargeable battery and charger, manual, warranty card and a CD-ROM with OLYMPUS Master 2 Software.
U.S. Pricing
Stylus 1040 Estimated Street Price: $199.99. (U.S.)
More about Olympus Stylus 1040
Olympus Stylus 1050 / mju 1050 |
CENTER VALLEY, Pa., August 25 , 2008 – Olympus, creator of the StylusÒ SW series – the toughest compact digital cameras on the planet – innovates again with a whole new way for consumers to take control and tap into worry-free fun: Tap Control. While other digital cameras may use touch screens to access settings, the new Stylus 1050 SW has a shockproof, waterproof and freezeproof body that is sensitive to touch all over. So getting to the most common menu settings in situations where pushing buttons takes time or is difficult is now as fast and easy as a tap on the top, back or sides of the camera.
 The rugged 10.1-megapixel Stylus 1050 SW is designed to take the hard knocks that everyday life – particularly those with kids – can throw its way, so you know that the memories it captures will be protected. It can handle five-foot drops to the hard ground, operate in freezing snowstorms, and swim with the fishes – lethal conditions for most other digital cameras. Additionally, the Stylus 1050 SW weathers the elements in style with four trendy colors (blue, champagne, silver and black) and a new streamlined body. The sleek, lens-protecting faceplate slides down, turning the camera on and revealing the lens in an instant to capture the moment.
“Consumers are familiar with motion-sensor technology from popular videogame controls that translate physical motion into electronic commands,” said Nadine Clark, product manager, Olympus Imaging America Inc. “The Stylus 1050 SW employs similar technology. Adjusting the camera settings is intuitive, because the whole camera reacts to the way it's tapped. Tap Technology is an advancement that adds to the camera's already high-performance specifications of shockproof, waterproof and freezeproof durability. When you absolutely must get the shot in tough conditions, the Stylus 1050 SW is the camera to have at your side.” Availability
The Stylus 1050 SW will be available in October 2008. It includes: a wrist strap, camera WIN/Mac USB cable, audio/video cable, LI-42B Li-Ion rechargeable battery and charger, manual, warranty card and OLYMPUS Master 2 software (CD-ROM).
U.S. Pricing
Stylus 1050 SW Estimated Street Price: $299.99
More about Olympus Stylus 1050
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