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Four New Powershot Models from Canon: A470, A580, A590, SD1100
LAKE SUCCESS, N.Y., January 23, 2008 Canon U.S.A., Inc. is expanding its acclaimed and perennially popular A-series of PowerShot digital cameras with the introduction of three new, easy-to-use, easy-to-afford, feature-rich models: the optically image stabilized 8.0 megapixel PowerShot A590 IS; the 8.0 megapixel PowerShot A580, and the creatively color-keyed 7.1 megapixel PowerShot A470 digital cameras.
  
As always, a high level of technological wizardry forged over Canon's 70 years of imaging innovation and continually refined to meet the photography needs of every user from the tentative first timer to the passionate photo pro is part of the birthright of every Canon A-series camera. Add in these cameras' ultra-affordable pricing ranging from an estimated $129 $179 each and the ever-present convenience and cost effectiveness of power driven by two AA batteries (rechargeable recommended, but standard alkaline are acceptable) and it is no small wonder that Canon's PowerShot pedigree remains popular among consumers.
"Whether capturing the expression of delight on a child's face amid a flock of brightly colored birthday balloons; the brilliant sunlight as it reflects off newly fallen snow, or the fiery-orange horizon as day slips into night, these three new PowerShot A-series digital cameras make capturing, saving and sharing memories as simple as 1-2-3," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.
Canon PowerShot A470
Canon PowerShot A580
Canon PowerShot A590 IS
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Canon is also announcing the PowerShot SD1100 IS Digital ELPH camera. the newest entry in Canon U.S.A., Inc.'s ever-fashionable line of catwalk-worthy ELPH cameras adds another dimension to the line's active lifestyle eye appeal: color. Whether the activity du jour involves painting the town red, dancing 'til dawn, soaking up golden rays as the sun rises over a coral-colored beach or getting lost in a loved ones' baby blues, these petite and colorfully clad cameras make the scene and capture it, for the magic of the moment or for more enduring memories.
The Canon PowerShot SD1100 IS Digital ELPH camera is offered in five lyrically named designer shades that suit the style, present the personality and express their user's taste and tempo. From the eclectic mix of antique elegance and au courant accessorizing of Bohemian Brown; the shimmering chic and subtle heat of Pink Melody; the wistful and occasionally wild stirrings of Rhythm and Blue, and of course, the exquisite refinement and enduring appeal of precious metals conveyed by the PowerShot SD1100 IS Digital ELPH camera dressed only in its Golden Tone skin or catching the array of light both brilliant and softas it plays on the camera body's Swing Silver sheen, these cameras capture the images at hand while conveying a picture of their users worth at least a thousand words.
Still, the PowerShot SD1100 IS Digital ELPH camera is not just another pretty face. This feature-rich, pocket-sized, 8.0 megapixel, optically image stabilized digital camera is firmly rooted in the traditions of photo excellence and imaging innovation that Canon is known for.
Canon PowerShot SD1100 IS
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