Panasonic has announced eight new Lumix models
LAS VEGAS (January 29, 2008) – Panasonic today announced the newest additions to its popular LUMIX Series digital cameras:
Panasonic LUMIX DMC-FX35
Complete with Panasonic's first-ever 25mm ultra-wide-lens. The FX35, with 10.1 megapixels, also features a 4x optical zoom, Panasonic's Advanced Intelligent Auto mode, a LEICA DC VARIO-ELMARIT lens offering f2.8 brightness and the new fourth-generation new fourth-generation Venus Engine image processor.  “With the Panasonic LUMIX FX35's 25mm ultra-wide-angle lens, we are providing consumers with a camera that captures remarkable and unprecedented width and depth – all available in a slim camera that is small enough to carry in a pocket or small purse,” said Alex Fried, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. “Consumers are gradually beginning to understand the value of wide-angle lenses. When they fully understand that the FX35 can help them capture almost double the frame, meaning they can squeeze twice as many friends into the group shot, we're confident we'll have some happy digital photographers.”
To achieve a 25mm ultra-wide-angle lens in the slim design of the FX35, Panasonic developed a new unevenly thick concave meniscus EA (Extra high refractive index Aspherical) lens . Working closely with Leica to meet their strict standards on lenses, the LUMIX FX35's lens compromises of seven elements in six groups, including four aspherical lenses with six aspherical surfaces.
Panasonic's Advanced Intelligent Auto mode expands Panasonic's system of intuitive technologies with the addition of Intelligent Exposure and Digital Red-eye Correction. Consisting of seven advanced and intuitive technologies, with Advanced Intelligent Auto mode, the consumer is able to rely on the advanced technologies happening automatically, without them changing any settings, thus taking high-quality photos is easy and effortless.
The DMC-FX35 will be available in March 2008 in silver, black and blue, models with a manufacturer's suggested retail price of $349.95.
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Panasonic LUMIX DMC-LZ10 and DMC-LZ8
Featuring two key enhancements from last year's DMC-LZ7, the new LZ-Series models feature L eica DC VARIO-ELMAR lenses and wide-angle shooting – 30mm on the LZ10 and 32mm on the LZ8. Furthermore, e ach new LZ-Series model boasts manual controls, convenient AA-battery operation, a 5x optical zoom, Intelligent Auto Mode and the Venus Engine IV, the new high-speed, image-processing LSI.
 “Not long ago it would have been hard to imagine a user-friendly and affordable digital camera packed with features professional photographers would envy, such as wide-angle Leica lenses, and manual controls,” said Alex Fried, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. “However, Panasonic's commitment to research and innovation, our partnership with Leica, and our dedication to providing our consumers with the technologies they need to take professional-quality images resulted in an extraordinary feat with the 2008 LUMIX LZ-Series.”
The LZ10 and LZ8 are perfect for consumers who expect a digital camera that blends power, performance and quality, helping them to maximize the digital photography experience. The LZ-Series' lenses were developed by Panasonic, passing Leica's stringent standards to deliver an  exceptional optical performance for Panasonic LUMIX consumers. With the LZ10's 30mm wide-angle lens and the LZ8's 32mm wide-angle lens consumers can capture larger group photos or more expansive scenic shots.
To provide digital photographers with added creative elements and performance, both LZ models sport manual control over aperture and shutter speed, thanks to the camera's newly-adopted iris . When shooting manually, users can choose from three modes: A-aperture priority, S-shutter speed priority and M-manual and enjoy added control and creativity normally reserved for higher end models. Also new to the LZ-Series is Advanced Scene Mode – a feature that gives consumers manual control using some of the frequently-used scene modes: Portrait, Sports, Landscape and Night portrait.
The DMC-LZ10 and the DMC-LZ8 will be available in black and silver models in February for a manufacturer's suggested retail price of $249.95 and $179.95 respectively. ----------------------------------------------------------
Panasonic LUMIX DMC-FS20 and DMC-FS5
Both which feature 30mm wide-angle Leica DC lens with 4x optical zoom. The FS models, a stylish sister-line of the highly-acclaimed LUMIX FX-Series, combines easy operation with a slim and sleek look, enabling both beginner and advanced users to take beautiful digital photos with a model they can slip in their pocket. Both cameras also have Intelligent Auto Mode, an advanced intuitive system of technologies that help users take better photos more easily.  “Panasonic added the FS-Series to our LUMIX line of digital cameras to address the needs of consumers who want a point-and-shoot camera that is not only affordable, intuitive and easy-to-use, but also stylish and small enough that they slip it in their pocket or into a small purse,” said Alex Fried, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. “The FS-line packages Leica lenses, Intelligent Auto Mode, powerful image processing and superior memory power in a small, sleek design. We want our LUMIX digital cameras to have features that enable great digital photos regardless of the level of the photographer.”
In addition to powerful the Intelligent Auto Mode, the fourth generation high-performance image-processing Venus Engine IV LSI helps produce higher-quality pictures with an  advanced signal processing system. It adds a new high-performance noise reduction system that helps reproduce even the most delicate parts of images naturally and without color bleeding. The Venus Engine IV reduces shutter release time lag while still enabling high-resolution picture taking, making it easier to capture spur-of-the-moment photo opportunities.
Other features of the DMC-FS20 and the DMC-FS5 include approximately 50 MB of internal memory and a 3.0-inch LCD for the FS20 and a 2.5-inch LCD for the FS5 – perfect for easy-to-see viewing of images. Furthermore, these models feature Intelligent LCD, which detects the lighting condition and controls the brightness level of the LCD to offer optimal clarity in any situation, whether dark or light; indoors or outdoors.
The LUMIX DMC-FS20, with a manufacturer's retail price (MSRP) of: $299.95 will be available in pink, black and silver models, and the DMC-FS5 (MSRP: $249.95) will be available in red, black and silver models. Both will be available in February 2008. ----------------------------------------------------------
Panasonic LUMIX DMC-TZ5 and DMC-TZ4
Both packing a 28mm wide-angle, 10X optical zoom Leica DC lens in a compact design, ideal for the active user needing a versatile camera. By combining a 28mm wide-angle lens, which lets the user capture a wider-framed shot when compared to a traditional 35mm camera, with the TZ-Series 10x optical zoom – consumers are empowered to take expanded shots, both wide and far. Adding to these feature-rich digital cameras, Panasonic also expands its Intelligent Auto technologies with new Intelligent Exposure and Digital Red-eye Correction.  “Panasonic is taking digital photography to a new level and recognizes that everyone, not just professionals, should be equipped with a digital camera powerful enough to take high-quality photos, but compact enough to carry with them everyday,” said Alex Fried, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. “With the success of the TZ3, we're confident that the enhancements we've made to the 2008 TZ-family will make them a must-have for consumers who appreciate advanced, intuitive and versatile digital cameras.”
With the addition of Intelligent Exposure and Digital Red-eye Correction, Panasonic's Advanced Intelligent Auto mode consists of seven intuitive technologies, all which are specifically designed to help make photo-taking an enjoyable and seamless process unnoticed by the consumer – helping them to take clear photos.
 Also new to the TZ5 and the TZ4 is the Venus Engine IV, Panasonic's new high-performance image processing LSI. The Venus Engine IV produces higher-quality pictures than its predecessor, the Venus Engine III, by using a more advanced signal processing system. The new Venus Engine IV also improves noise reduction, elevates the detection accuracy and corrective effects in both MEGA O.I.S. and Intelligent ISO and reduces the shutter release time lag. Both models also incorporate Intelligent LCD, which detects the lighting condition and controls the brightness level of the LCD in 11 fine steps, to offer optimal clarity in any situation, whether dark or light; indoors or outdoors. With a newly developed 460,000-dot high resolution in the TZ5's 3.0-inch LCD and 230,000-dot in the TZ4's 2.5-inch LCD, photos can be easily viewed on the display, regardless of the shooting environment.
The TZ5, with 9.1 megapixels is capable of recording 720p High Definition motion pictures, and because of its support of SD Memory Cards, is easily compatible with Panasonic VIERA Plasma HDTVs that have an integrated SD Memory Card slot, so viewing photos is simple. The TZ4, with 8.1 megapixels, joins the TZ5 in its ability to take 1920 x 1080 pixel High Definition-ready photos that perfectly fit a wide-screen (16:9) HDTV. Also, with the newly added HD component output capability, users can also connect the TZ models to an HDTV and watch a slideshow complete with mood-appropriate music, choosing from natural, slow, urban and swing.
The Panasonic LUMIX DMC-TZ5 is available in blue, black and silver models for a manufacturer's suggested retail price (MSRP) of $349.95, while the DMC-TZ4 is available in black and silver for an MSRP of $299.95. Both models will be available in late March 2008.
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