Sony is introducting eight new Cyber-shot cameras
SAN DIEGO , Jan. 23, 2008 – Sony Corporation is announcing eight new consumer digital cameras.
Sony Cyber-shot W-series
Line of colorful W-series Cyber-shot® digital cameras with new imaging technologies for easier photo capture.
   
The 10.1-megapixel DSC-W170 and 8.1-megapixel DSC-W150 models feature Carl Zeiss® 5x optical zoom lenses with wide angles of view, 28 mm – 140 mm and 30 mm – 150 mm, respectively, and 2.7-inch LCD screens along with eye-level viewfinders. Rounding out the series are the 8.1-megapixel DSC-W130 models and 7.2-megapixel DSC-W120 units with 4x optical zoom and 2.5 inch LCD screens.
The lineup features a wider range of color choices than previous models – from playful pink and blue to sophisticated champagne gold and red.
Newly-available on the W-series cameras is Sony's “smile shutter” mode, which automatically captures an image when your subject smiles – without having to press the shutter. This function even lets you prioritize adult or child faces to capture photos only when the intended subjects smile.
Sony Cyber-shot DSC-T300 New 10.1-megapixel Sony Cyber-shot DSC-T300 digital camera, featuring a stylish, ultra-compact design and intelligent functionality to help reduce the risk of taking a bad photo.
 The new model incorporates Sony's new intelligent scene recognition (iSCN), a technology that allows the camera to analyze shooting conditions and automatically select the optimal settings for the best photo results. In iSCN mode, the camera can automatically detect up to five scenes, and choose the best setting for the situation.
In advanced iSCN mode, the camera will shoot using the user's settings and then will automatically step in and take a second shot with optimized settings. If the camera determines that the user's settings are best, then a second photo is not taken.
“We're aiming to make cameras smarter,” said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “The T300 camera shows goes beyond face detection to other functions that help customers capture their best photos automatically.”
The unit integrates a wide (16:9), 3.5-inch touch screen Clear Photo LCD PlusTM LCD screen for easy navigation and framing; a Carl Zeiss® 5x optical zoom lens; Super SteadyShot® image stabilization and high sensitivity settings up to ISO3200 to help combat blurry photos; and a powerful Bionz™ processing engine.
Sony Cyber-shot DSC-S750 and DSC-S780 Sony has enhanced the features and updated the design of its new Cyber-shot DSC-S750 and DSC-S780 digital still camera models. Both of the new entry-level digital still cameras feature Sony's face detection technology, which identifies up to three faces in the camera's LCD frame and automatically adjusts focus and exposure for well-exposed, natural-looking photos.
 Sony has also upgraded the two models' power source to Lithium Ion batteries, instead of AA batteries, to extend battery life and allow for a body design that is just 1-inch slim. The DSC-S780 and DSC-S750 cameras can capture up to 270 and 280 shots on a single full charge, respectively.
“Face detection is just one of the technologies we're introducing to help customers take better photos more easily,” said Phil Lubell, director of marketing for digital cameras at Sony Electronics.
The 8.1-megapixel DSC-S780 and the 7.2-megapixel DSC-S750 models incorporate CCD imagers, 3x optical zoom lenses, and 2.5-inch LCD screens for easy framing and viewing of photos.
 Higher sensitivity settings up to IS01250 have been added to both models to help reduce the risk of blurry photos when shooting in low-light conditions.
Seven convenient scene selections, including twilight, twilight portrait, landscape, soft snap, beach, snow and high sensitivity, allow you to adjust quickly for specific shooting conditions.
The cameras' five-point autofocus system helps take the guesswork out of picture taking by intelligently selecting the best focus for the subject. This helps to ensure that the subject is in focus, even if they are not in the center of the frame.
The cameras are equipped with 22MB of internal memory so you can start shooting as soon as the camera is out of the box. Their capacities can be expanded easily with an optional Memory Stick Duo™ or Memory Stick PRO Duo™ media card, now available in capacities up to 16 gigabytes.
Sony Cyber-shot DSC-H10 High-zoom Cyber-shot DSC-H10 digital camera, a compact model that is ideal for parents looking to capture their families' memories. 
With its small dimensions (only 4-1/4-inches wide by 2-3/4-inches tall by 2-inches deep), the new model combines the performance of much larger cameras in a more convenient size. Small enough for a pocket or purse, the 8-megapixel camera is perfect for sporting events, school recitals and vacations, helping you easily capture close-ups, even from a distance.
Designed to replace the current DSC-H3 model, the DSC-H10 camera features a wider 3-inch Clear Photo LCD PlusTM screen for easy playback viewing and menu navigation.
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