World’s Most Flexible Open Medium Format Digital Camera Platform - Phase One 645 / Mamiya 645AFDIII
PHOTO IMAGING EXPO, TOKYO, 19 March 2008 — Phase One A/S
and Mamiya Digital Imaging Co., Ltd. today unveiled the world’s most
flexible, open medium format digital camera platform. Known as the
Phase One 645 Camera or the Mamiya 645AFDIII, the co-developed
platform will be sold exclusively by Phase One and Mamiya
respectively.
The camera platform answers the calls of professional photographers
for a modular system that offers unprecedented feature combinations,
and most significantly the freedom to choose individual components
from an open platform to best serve their working needs.
Designed to accept all quality digital camera backs, the camera
platform is also open for traditional film operation. It offers the widest
choice of high-end lenses, including the complete Mamiya 645 lens
range, the new 28mm aspherical and D series lenses, as well as
Hasselblad V-lenses and Pentacon Six lenses. It is designed to achieve
shutter speeds from 1/4000 sec. to 60 min. The camera features an
ergonomic molded grip and provides direct control of critical camera
settings using manual dials -- both of which are essential elements for
the professional photographer engaged in day long hand-held shooting
sessions. “Phase One and Mamiya have taken the first step in delivering a
unique approach to designing camera systems,” said Henrik
Håkonsson, CEO of Phase One. “We believe that equipment
interoperability and personal choice are integral values in realizing the
highest quality imaging results. Furthermore we have invested heavily
in optimizing all elements of the camera systems reliability to
maximize the photographers’ time for shooting extraordinary images.”
“Mamiya and Phase One are consolidating our expertise and fulfilling
our ambitions to provide the products desired by our customers,” said
Tsuyoshi Tsutsumi, CEO of Mamiya Digital Imaging. “We will continue
to cooperate and work hard to ensure that future camera systems are
limited only by the imagination and desires of the artists that use
them.”
Pricing and Availability
The first pre-production units will be demonstrated this week at the
Photo Imaging Expo. Full technical details, including system
component options will be provided at the start of volume production
shipments, expected in QY2. For more information about ordering the
camera platforms, please contact sales at www.phaseone.com and
www.mamiya.co.jp.
About Mamiya Digital Imaging
Mamiya Digital Imaging is the digital successor to the reputable
Mamiya brand, an innovative company fresh with enthusiasm and
dedicated to continuing a legacy of excellence. Mamiya has
consistently been a fore-runner in medium format camera design, and
Mamiya lenses, manufactured following a tradition of precision and
quality, are celebrated world-wide. For the Professional Photographer,
it is the ultimate brand in photographic equipment.
Mamiya Digital Imaging is headquartered in Tokyo with two factories in
Japan, and has distributors in more than 100 countries.
For more information about products, visit the Mamiya homepage on
www.mamiya.co.jp
About Phase One
Phase One is a leading provider of digital image capture and work flow
management technology. The Phase One Camera offers open platform
flexibility. Phase One P+ Series digital backs open new possibilities,
putting the focus back on the moment of capture. Phase One Capture
One software helps streamline the capture and post-production
process. Supporting DSLR, medium- and large-format photographic
equipment, Phase One products are renowned for their superior
quality, flexibility and speed — enabling pro photographers to realize
their most subtle and most complex visions without compromise.
Phase One is an employee-owned company based in Copenhagen with
offices in New York, London, Tokyo, Cologne and Shanghai. |
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