Nikon's Ultra-Zoom Bridge Camera
Nikon UK is proud to announce the P90, compact camera that boasts an impressive 24x wide angle optical zoom. Its high-performance super-telephoto zoom, wide-angle capabilities and other powerful features are combined in an easy-to-use camera, making it ideal for users looking for the infamous Nikon quality, in a camera that's compact and portable.
Mark Pekelharing, Product Manager Consumer Products at Nikon Europe B.V: “This camera demonstrates Nikon's devotion to camera enthusiasts. The amazingly powerful 24x zoom, 3.0-inch LCD screen with vari-angle tilt function, vibration reduction, and high sensitivity make the P90 a no-compromise bridge between a compact camera and a D-SLR.” 
Features to write home about
The P90 has an immensely powerful 24x optical zoom that offers the 35mm-equivalent of a 26mm wide-angle to a 624mm telephoto and is capable of shooting pictures as close up as 1cm. High-speed continuous shooting up to 45 shots at 15 fps means it is an ideal camera for sports photography and can even record images before you've pressed the button. Add to this its 12.1 effective megapixels and sensitivity up to ISO 6400, and it is clear why it excels in almost any shooting situation. Users can set it to full automatic or various manual settings using the camera's four exposure modes (PSAM) and compose their ideal picture using the electronic viewfinder. The camera offers many other Nikon-quality features such as four Anti-blur technologies, Auto Scene and Face Priority AF, recognising up to twelve faces. It also includes the latest features, such as Smile Mode and Blink Warning, Nikon's proprietary D-Lighting for optimising contrast and Quick Retouch. The camera can also record movies, including time-lapse movies and its 3-inch vari-angle LCD screen makes taking pictures easy even in challenging situations. The P90 comes supplied with a USB cable, audio/video cable, strap and a software suite for COOLPIX CD-ROM. It will be available in Black All Nikon cameras come with 2GB free online image storage at Nikon's my Picturetown service on mypicturetown.com.
More about: Nikon Coolpix P90
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