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Olympus introduces FE-5000, FE-45

London, 7 January 2009 – The new additions to the FE line-up might not cost the earth, but they certainly look a million dollars! Designed with Olympus ' ‘One button, one function' design principle in mind, the FE-5000 and FE-45 combine good looks and user-friendliness with great new features such as Advanced Face Detection Technology, and Intelligent Auto Mode, which analyses the photo being taken and automatically selects which of the five most commonly-used scenes it matches. The new FE's are ideal for people shopping on a budget who won't compromise on quality. Whatever they are after – whether that's a 5x optical zoom, 12 Megapixel CCD, or Dual Image Stabilisation – there's bound to be a model to suit. Each of the new cameras is available in a choice of colours.

Olympus FE-5000

Olympus FE-45

Olympus FE-5000

Olympus FE-5000

FE-5000

At the heart of the 10 Megapixel FE-5000 is a compact 5x optical zoom (36-180mm * ) that's great for taking group photos and landscapes as well as zooming in on the action. Some people can find it difficult to hold zoom lenses steady and this can lead to pictures being blurred by ‘camera shake'. Luckily the designers of the FE-5000 have this covered. Dual Image Stabilisation attacks the problem on two fronts: First, it uses high ISO settings to ensure faster shutter speeds. Second, tiny gyro sensors inside the FE-5000 detect inadvertent camera movement and adjust the position of its CCD to compensate.

Other features that safeguard image quality include Advanced Face Detection Technology, which can detect up to 16 faces in a photo and set the focusing and exposure with them in mind, and Intelligent Auto Mode which automatically recognises which of the five most commonly-used scenes the photo being taken matches. The FE-5000 can even tell when subjects are smiling using its Smile Shot feature, and take the picture at just the right moment. Composing and reviewing photos is also a breeze on the large 6.9cm/2.7” LCD, and Perfect Fix can even be used to correct minor faults in photos after the shot has been taken. The metal-bodied FE-5000 is available in black or gold.

FE-45

Anyone on the lookout for a versatile, no nonsense digital camera could do a lot worse than consider the new FE-45. This model combines 10 Megapixels with a 3x optical zoom (36-108mm * ) for great quality point-and-shoot photography. It's even powered by easily-available, standard AA batteries, so they'll never be caught stranded in need of power. Once again, features more usually associated with expensive cameras have been included without inflating the FE-45's modest price tag. These include the Intelligent Auto Mode and Advanced Face Detection Technology that make it easy to get the perfect shot the first time, in just about any situation. And with Digital Image Stabilisation, the camera boosts image sensor sensitivity to reduce ‘camera shake'. The FE-45 is available in elegant shades of gold, black or deep blue.

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