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Olympus STYLUS-550WP Offers Waterproof Point-Dunk-And-Shoot Fun

CENTER VALLEY, Pa., January 7, 2009 – Olympus, the company that introduced shockproof/waterproof cameras to mass consumers in 2006, announces the new STYLUS-550WP. Thanks to waterproofing technology adopted from Olympus' Stylus® Tough series cameras, the new Stylus waterproof camera is optimized for consumers who want to take stunning images of their aquatic adventures, making it the perfect pool companion.

Olympus Stylus 550WP

“In a recent study of consumers considering the purchase of a new digital camera, they overwhelmingly selected weatherproofing as a desired feature,” said Tomoko Matsunaga, product manager, Olympus Imaging America Inc. “The new STYLUS-550WP camera borrows technology that was originally developed for our Stylus Tough cameras, and meets the needs of those consumers who want to take pictures under water or in the rain without paying for other rugged features they may not need.”

Availability

The STYLUS-550WP will be available in February 2009. It includes a wrist strap, camera WIN/Mac USB cable, audio/video cable, Lithium-Ion Battery (LI-42B) & Charger (LI-41C), MASD-1 (microSD Adapter), manual, warranty card and OLYMPUS Master 2 software (CD-ROM).

U.S. Pricing

STYLUS-550WP Estimated Street Price: $199.99 (U.S.)

 
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