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Kodak launches EasyShare Z915

London, UK, March 3, 2009 — Eastman Kodak Company (NYSE:EK) today introduced a new addition to its versatile line of digital cameras: the KODAK EASYSHARE Z915, featuring a powerful image stabilised 10X optical zoom lens and Kodak's innovative Smart Capture feature that consistently delivers high quality images.

The new camera debuted at Kodak's booth at the 2009 PMA International Convention and Trade Show in Las Vegas (booth F200, South Hall).

Kodak EasyShare Z915

The KODAK EASYSHARE Z915 Digital Camera enables avid picture takers to easily capture crisp long-distance shots with a 10X image-stabilised optical zoom lens. The Z915 also offers fast click-to-capture performance and Kodak's innovative Smart Capture feature, which automatically detects the scene being shot and adjusts camera settings to capture the best image possible. Smart Capture also automatically applies KODAK PERFECT TOUCH processing to enhance highlight and shadow areas.

Lightweight and compact, the Z915 is available in a variety of colours: red, blue, black and gray.

“The new Z915 is a versatile camera that's ideal for families on the go, making it ideal for consumers who want more zoom but don't want a bulky camera,” said Matthew Yarrow, Country Business Manager, for the Consumer Digital Imaging Group (CDG) and the Film & Photofinishing Systems Group (FPG), UK and Ireland, Eastman Kodak Company. “With its combination of Smart Capture and high zoom with optical image stabilisation, the Z915 stands out in a fast-growing product category, and delivers great performance to consumers who are looking for new ways to advance their digital photography experience.”

The new KODAK EASYSHARE Z915 Digital Camera offers:

  • 10X image stabilised optical zoom lens;
  • Kodak's innovative Smart Capture feature, which analyses scenes and adjusts camera settings to automatically deliver beautiful pictures;
  • HD picture capture;
  • 10 MP for prints up to 30”x40”
  • Versatile AA battery solution in a compact and stylish body
  • Bright and detail-rich 2.5-inch indoor/outdoor colour display
  • Compatible with KODAK SDHC/SD Memory Cards
  • Colour options include red, blue, black and gray
  • Available at £179.99 from May, 2009.

Accessories

A range of accessories will be available for the new KODAK EASYSHARE Z915 Digital Camera, including KODAK Ni-MH AA Rechargeable Digital Camera Batteries and battery charger kits; KODAK SD and SDHC High Performance Memory Cards; KODAK Camera Bags and cases, and much more.

 

More about: Kodak EasyShare Z915



 
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(Electronics) I have used a myriad of pocekt cameras in the past, including other Kodaks. Sometimes it seems as if Kodak will hit a home run and then take two steps back, but it seems as if they've broken through with consistent improvements (V550, V1253, M341, etc.). If it's one thing Kodak has understood well since they invented digital photography, it's make a camera easy to use, and produce pleasing photos. Generally, on the point and shoot side, Kodak's attributes have been ease of use, beautiful display, great video (especially since they started doing HD a few models back), and beautiful, vivid pictures. They also make it pretty easy to update the camera's firmware when they correct a bug or improve a feature. Typically, Kodak pocekt cameras have been weak in low light, sharpness has tended to suffer greatly under borderline lighting conditions, and speed to set up can be slow. Recently they've really improved things with features like face recognition, the camera's ability to analyze scenes and figure out your composition, and other attributes that make life easy for point and shooters, but unless the light was with you, you had to work at it more than you should. It's been in a lot of Kodak's traditionally weak areas where I found this camera to have so many improvements. It's substantially faster than earlier models. There's no time to play a little boot up jingle because when you hit the power button, this camera is ready for action before you are. Taking pictures in questionable light, with or without flash, is noticeably much better than in my past experience. Before I would have to fiddle with a scene mode and/or the flash, and/or the aperture setting to get something I could reasonably use when conditions were nominal. That's great when you have the time to fiddle with it, but not so hot when you're at a poorly lit reception or some other indoor event and you have to act fast. What originally attracted me to the camera was the 8x zoom and previous success with features like smart capture (intelligent scene detection and analysis), and panorama mode. I know my wife will love face recognition the ability to quickly find pictures of the kids among the hundreds of photos she accumulates on a memory card. Of course the ease of use is big I just got back from a cruisin' weekend at the beach with some buddies thousands of classic cars. Nivana. My buddy had his Canon pocekt camera and was reading the manual so he could figure out how to delete pictures. I looked at it and couldn't see the markings on some of the controls, much less figure out how to delete something. Kodaks always have had dedicated delete and review buttons. Also a menu button and joystick with 4 other controls for quick access to common features, a flash toggle button, scene mode button, etc. You really waste no time getting up and ready to shoot. The main thing is we're instantly taking pictures and shooting HD video of hot rods that suddenly appear on the boulevard without staring at the back of the camera. Something I would take for granted quickly deleting things we don't want were a luxury for him. That model he had might have been easy, but my attitude is, if you can't figure it out on the fly, then it's more complicated than it needs to be. If anything, that's a Kodak attribute, but I think some people overlook the deeper features because they assume the camera must not be very sophisticated because it's so easy to use. The bonus this time was the near instantaneous readiness, clearer night shots, better color in low light, and less fiddling to try to make a useful shot in questionable conditions. It's obvious to me Kodak took a lot of the criticisms to heart, kept the good things, added a quality 8x optical zoom, and made the other things better.


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