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Olympus introduces the E-450 DSLR Camera
CENTER VALLEY, Pa., March 31, 2009 – Olympus announces its new entry-level digital single lens reflex (DSLR) camera, which is small in size and powerful in creativity. The new E-450 continues the E-400 series' heritage of a small and portable design, powerful features, and ease of use for any skill level, including first time digital camera users. Thanks to Art Filters pioneered with the E-30 and E-620, the E-450 provides consumers with the creative freedom to capture their images in new fun and exciting ways.
The three Art Filters – Pop Art, Pin Hole and Soft Focus – bring greater creativity and freestyle experimentation to the new E-450. The creative filters were first introduced in Olympus' E-30 prosumer DSLR earlier this year, and now enable consumers to express themselves and capture it all – limited only by their imagination. The E-450 offers the 10-megapixel imager and other features from the E-420.
The new camera also provides heavyweight technologies, including a bigger, more viewable 2.7-inch LCD and fast consumer-friendly On-Screen Autofocus, Face Detection, Shadow Adjustment Technology and Perfect Shot Preview to get the most out of the Live View experience. Additionally, when it comes to Live View, not all LCDs are created equal. At 2.7-inches, the portable E-450 LCD is large enough for users to compose and review images without squinting. The small camera's LCD is part of a camera with technologies intelligent enough to take advantage of the Live View photography experience. These innovative technologies include:
- On-Screen Autofocus works as seamlessly as a point-and-shoot to display subjects in focus on the LCD the instant the shutter is pressed half way;
- Face Detection Technology targets and locks on up to eight faces to ensure they are in focus and crystal clear for amazing portraits;
- New and Improved HyperCrystal II™ Technology delivers twice the contrast and better viewing in extreme lighting conditions, a broader range of color detail, and a wider angle of view on the LCD so you and your friends can see it up to 176 degrees off-center;
- Shadow Adjustment Technology captures detail in the bright areas of a frame and opens up detail in the shadows that other cameras would render too dark or underexposed; and
- Perfect Shot Preview enables you to view and select your favorite effect right on the LCD, and see how the image will look before you even capture it, so you know that what you see is what you get.
Olympus is scheduled to launch the E-450 DSLR on leading multimedia retailer QVC® Saturday, May 9.
“We are thrilled to debut the much-anticipated Olympus E-450,” said Rob Ellerstein, director of electronics merchandising for QVC. “Thanks to our strong relationship with Olympus, we are not only offering the most innovative new products but we are also giving our customers the opportunity to order them before they hit stores.”
Availability
The Olympus E-450 DSLR will be available in July 2009. It includes E-450 Body, ED 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens, ED 40-150mm f4.0/5.6 Zuiko Digital Zoom Lens, USB Cable, Video Cable, Li-Ion Battery Pack (BLS-1), Li-Ion Battery Charger (BCS-1), Shoulder Strap, OLYMPUS Master 2 Software CD-ROM, Manuals and Warranty Card. U.S. Pricing
E-450 Two-Lens Kit Estimated Street Price: $699.99
More about: Olympus E-450
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