Sony Introduces World's Smallest, Lightest Interchangeable Lens Camera with APS-C Sized Sensor
SAN DIEGO, June 8, 2011 – Sony’s new Alpha NEX-C3 is the world’s smallest, lightest interchangeable lens camera with an APS-C sized sensor. Offered in a range of stylish colors, the NEX-C3 brings the promise of DSLR-quality photography to the millions of consumers looking to take professional-looking photos without the size and bulk of traditional DSLR cameras.
Picture 1: Sony Alpha NEX-C3
The NEX-C3 features an attractive new body design that combines a satisfyingly solid metal top casing with an easy-to-use streamlined grip shape. Reducing the size of its internal circuitry visibly shrinks the camera’s size and achieves a body weight of just 225g (approximately 8 ounces) – nearly six percent lighter than its predecessor, the NEX-3 camera. Image quality, functionality and usability of the NEX-C3 camera also surpass that of the NEX-3 model.
The resolution of the camera’s large Exmor APS HD CMOS sensor is boosted to 16.2 effective megapixels, capturing stills and 720p HD video with breath-taking clarity. The large, DSLR-sized sensor also lets users produce pro-quality background defocus effects, whether shooting HD video or stills.
“Building on the success of last year’s Alpha NEX launch, the new NEX-C3 model takes the idea of ‘small camera body, SLR-quality photos’ to a whole new level,” said Kristen Elder, director of the alpha digital imaging business at Sony. “This camera’s brand new, large CMOS sensor and user-friendly interface will allow all photographers, regardless of experience level, to produce unique, custom-styled photographs. The NEX-C3 is a perfect combination of design, performance and creativity that fits a wide range of activities and shooting styles.”
Pricing and Availability
The new NEX-C3 ultra-compact digital camera will be available this August in silver, black and pink with an 18-55mm kit zoom lens (model SEL1855) and will cost about $650. It will also be offered in black only with a 16mm lens (model SEL16F28) for about $600.
The new SEL30M35 E-mount Macro lens will be available this October for about $250 and the HVL-F20S flash will be available this August for about $150.
The camera kits, macro lens and new flash will all be sold at Sony retail stores (www.sonystyle.com) and other authorized dealers nationwide.
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